The brief was to create an ad. We made a TVC that tapped into the aspirations of young Filipinas who aspire to make it big through reality shows on TV. This tells the story of a young girl who gets noticed because of her soft and smooth hair...
While filming we realized that our celeb had a hidden talent for singing that we could use to surprise her fans and create anticipation for the upcoming TVC. Here's the music video that we shot with her called 'softly'. It was released on her birthday as a gift for her fans...
And here's the case study to show the success, far beyond our expectations :)
While filming we realized that our celeb had a hidden talent for singing that we could use to surprise her fans and create anticipation for the upcoming TVC. Here's the music video that we shot with her called 'softly'. It was released on her birthday as a gift for her fans...